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From Our Blog

Using On-Demand Support to Market to Healthcare Professionals

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GlaxoSmithKline US startled the pharmaceutical world in 2010 when they announced that they were going to change the incentive model for their sales representatives. This change may herald in a new way of marketing to healthcare professionals (HCPs), one that markets a product not only on its attributes, but also on the support network available [...]

12
Dec

Posted in: Aptilon ChannelHQ, Aptilon LiveCentral, Physician Marketing by Aptilon | tags : convenience, GlaxoSmithKline, GSK, healthcare professionals, KOL, MSL, on-demand service, pharmaceutical, physician service, physicians

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The Healthcare Professional’s Preference for Apple

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Healthcare professionals (HCPs) are bucking the trends with their choice of mobile devices, from smartphones to tablets. Research both from Aptilon and other sources has consistently placed Apple at the head of the smartphone pack. Aptilon’s survey data has shown that 61% of physicians are expected to be using the iPhone by the end of [...]

01
Dec

Posted in: Aptilon Mobile, HCP Behavior by Aptilon | tags : Apple, Aptilon, iPad, iPhone, market share, medical apps, physician preference, smartphone, survey, tablet

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Aptilon Solutions

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Press Releases

Aptilon Announces 2011 Third Quarter Results

MONTREAL, November 29, 2011 – Aptilon Corporation (“Aptilon” or the “Company”) (TSX-V: APZ), a leader in online access, engagement and interaction with physicians and healthcare professionals on behalf of pharmaceutical and life sciences companies, today announced its financial results for the three-month period ended September 30, 2011. Financial references are in CDN dollars. Complete financial [...]

Aptilon Announces 2011 Second Quarter Results

MONTREAL, August 29, 2011 – Aptilon Corporation (“Aptilon” or the “Company”) (TSX-V: APZ), a leader in online access to, engagement and interaction with physicians and healthcare professionals on behalf of pharmaceutical and life sciences companies, today announced its financial results for the three-month period ended June 30, 2011. Financial references are in CDN dollars. Complete [...]

In the News

eWeek

Aptilon’s understanding of the preference of healthcare professionals in the tablet arena has been identified by eWeek in this article predicting that doctors’ offices will become heavy tablet users in 2012. Doctors’ Offices to Emerge as Heavy Tablet Buyers in 2012: NPD Group

Aptilon Success Story

Aptilon’s LiveCentral delivers critical multichannel marketing solutions for live interactions with healthcare professionals. Aptilon extended its offering to include best-in-class in-meeting content display features available as part of the Digital Enterprise Platform from Adobe.

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