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Aptilon Multichannel Marketing Blog
HCPs Want Instant KOL Access, According to Survey
Following Aptilon’s key opinion leader (KOL) event, where targeted healthcare professionals (HCPs) spoke with a leading KOL in an online meeting, we surveyed participants to identify what types of KOL access were most valuable to them. The HCPs were asked a series of questions assessing their level of interest in accessing KOLs through a variety… Read more
Feb
Survey Shows 86% of HCPs Find Online KOL Meetings Useful
Healthcare professionals (HCPs) state overwhelmingly that live, online meetings with a key opinion leader (KOL) are extremely useful, according to recent research following an Aptilon-hosted event. During a recent afternoon, we connected targeted HCPs with an available KOL in a live, Internet-based meeting using Aptilon LiveCentral. The average meeting lasted over 17 minutes, with some… Read more
Feb
KOL Meetings without the Chicken Dinner
Personal, on-demand conversations between healthcare professionals (HCPs) and Key Opinion Leaders (KOLs) are highly prized and are an effective way of transmitting knowledge. Particularly, they can be used to provide follow-up to conferences, webinars, or for personalized support situations. This type of service offered to HCPs would ideally be provided through the Internet, allowing for… Read more
Jan
Using On-Demand Support to Market to Healthcare Professionals
GlaxoSmithKline US startled the pharmaceutical world in 2010 when they announced that they were going to change the incentive model for their sales representatives. This change may herald in a new way of marketing to healthcare professionals (HCPs), one that markets a product not only on its attributes, but also on the support network available… Read more
Dec
The Healthcare Professional’s Preference for Apple
Healthcare professionals (HCPs) are bucking the trends with their choice of mobile devices, from smartphones to tablets. Research both from Aptilon and other sources has consistently placed Apple at the head of the smartphone pack. Aptilon’s survey data has shown that 61% of physicians are expected to be using the iPhone by the end of… Read more
Dec
How Valuable is a Physician’s Time?
The average family doctor will spend 35.2* hours a week seeing patients and another 15.8* hours on administrative tasks, according to the American Academy of Family Physicians (AAFP). Each week, that doctor will receive an average of 124.6** patient visits, with 17* minutes allocated to each patient. With every additional patient, a physician can generate… Read more
Nov
Multichannel Behavior and Multichannel Solutions
Electronic life today is all pervasive, and this is true for healthcare professionals (HCPs) too. Every day they use electronic media in their medical practice, from desktop computers to smartphones, iPads, and other tablets. Through this media they are engaging in different websites, looking for information, staying up to date, and joining in online medical… Read more
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- @Casey_CEI
There you go Casey! Have a great weekend!2012/02/10 20:30 - Did you know that 86% of HCPs find online KOL meetings useful? New survey results: #KOL #Pharma
http://t.co/vXZ6did42012/02/09 11:51 - 86% of HCPs find online on-demand KOL meetings useful #survey
http://t.co/vXZ6did42012/02/09 10:53 - @digital_pharma
Have a goog trip back - been enlightening reading your tweets.2012/02/08 15:16 - @digital_pharma
Is the mac/pc split due to pharma/agency split?2012/02/08 12:05
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