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Aptilon Announces Acquisition of an Online Health Network
Acquisition expected to immediately increase transaction volume, revenue and overall gross margins
Montreal, Quebec, January 11, 2008 - Aptilon Corporation (“Aptilon” or the “Corporation”) (TSX-V: APZ), a leading provider of physician access through its innovative alternative sales and marketing channel, today announced that it has reached an agreement to acquire all the issued and outstanding shares of Tinderbox Partners Inc. (“Tinderbox”),a digital marketing firm for pharmaceutical marketers. Tinderbox operates Allied Health Partners (“AHP”), anonline network of medical and other partner channels offering innovative and unprecedented access to healthcare professionals. Aptilon will pay total consideration of$ 2,835,000 comprised of $ 1,535,000 payable in cash and $ 1,300,000 payable by the issuance of 3,250,000 common shares of Aptilon at a deemed price of $ 0.40 per share for the shares of Tinderbox. The transaction is expected to close on about January 16, 2008.
“This acquisition of Tinderbox, which includes Allied Health Partners network, significantly enhances the value that we bring to our growing base of top pharmaceutical companies,” said Denis Martineau, President of Aptilon. “This transaction, in combination with the previously announced acquisition of Mikich Company, the company operating Med2020.com and GasJobs.com, will strengthen the leadership position of the Aptilon ReachNetSM Physician Access Channel, by significantly increasing throughput and the number of paid transactions, while generating an immediate positive impact on gross margins.”
Established in 2003, and based in Montreal, Quebec, Tinderbox offers services, information, and loyalty programs to a large base of U.S. and North American healthcare professionals through its wholly-owned network and partner network, Allied Health Partners. Using this network, Tinderbox helps pharmaceutical marketers plan and implement online campaigns to effectively reach these sought after healthcare professionals.
About Aptilon Corporation
Aptilon enables pharmaceutical, biotech and medical device companies to effectively reach and interact with physicians via the Internet through its innovative AxcelRxSM Live video detailing (with company reps), virtual programs, peer selling and other sales and marketing programs. Leading health care companies have adopted Aptilon’s ReachNetSM Physician Access Channel, driving tens of thousands of high-quality rep-physician interactions averaging from eight to ten minutes in length. Aptilon provides the infrastructure necessary for sales representatives to build physician awareness, understanding and preference during all stages of a product’s life cycle, from pre-launch education through end stage support. For more information, visit www.aptilon.com.
AxcelRxSM and ReachNetSM are service marks of Aptilon Corporation.
Forward-looking Statements
This news release contains forward-looking information. These statements relate to future events or future performance and reflect management's current expectations and assumptions. Such forwardlooking statements reflect management's current beliefs and are based on information currently available to management of Aptilon. A number of factors could cause actual events, performance or results to differ materially from the events performance and results discussed in the forward-looking statements. These forward-looking statements are made as of the date hereof and Aptilon does not assume any obligation to update or revise them to reflect new events or circumstances.
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The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
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