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Aptilon Named "Cool Vendor" by Leading Analyst
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Montréal, Québec, April 13, 2009 - Aptilon Corporation (TSX.V: APZ), a leading provider of physician access through its innovative alternative sales and marketing channel, today announced it has been included in the list of "Cool Vendors" in the Cool Vendors in Life Sciences, 20091 report by Gartner, Inc.
According to a key finding contained in Gartner analyst Dale Hagemeyer’s report, “Practitioners are responding favourably to receiving information from life sciences companies through delivery channels that better cater to their busy lifestyles and office operation dynamics.” Hagemeyer recommends that life science companies think about field sales representatives in a “concierge role” that uses multiple channels and more flexible timing to better meet the needs of busy practitioners as they work to "right size" their field sales organizations.
“We view our inclusion as one of only three companies in Gartner’s Cool Vendors in Life Sciences, 2009 report as another validation of the value we are providing to biopharmaceutical companies during these turbulent and challenging times,” said Mark Benthin, Aptilon COO. “Our focus is on helping marketers transform their commercial models for the needs of the evolving marketplace, and we believe the Gartner report confirms that we provide the innovation needed to take the life sciences industry into a new, more effective future.”
About Gartner's “Cool Vendors” Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
Gartner defines a “Cool Vendor” as a company that offers technologies or solutions that are innovative, enabling users to do things they couldn't do before; impactful, having (or will have) business impact (not just technology for the sake of technology); and intriguing, having caught Gartner's interest or curiosity in approximately the past six months.
About Aptilon Corporation
Aptilon enables pharmaceutical, biotech and medical device companies to effectively reach and interact with physicians via the Internet through its innovative AxcelRxSM Live video detailing with pharmaceutical sales representatives, virtual programs, peer selling and other sales and marketing programs. Through Aptilon’s ReachNetSM physician access channel, Aptilon’s network of partner and company-owned websites, client companies can tap into more than 450,000 permission-based physicians.
Seven leading biopharmaceutical companies currently use this innovative new alternative sales channel as a key component of the “Sales Force of the Future,” driving tens of thousands of high-quality rep-physician interactions averaging more than eight minutes in length among primary care physicians, and 15 minutes for specialty physicians. Aptilon provides the infrastructure necessary for sales representatives to build physician awareness, understanding and preference during all stages of a products life cycle, from pre-launch education through end-stage support. For more information, visit www.aptilon.com.
1Gartner “Cool Vendors in Life Sciences, 2009” by Dale Hagemeyer, March 23, 2009.
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