Self-Directed

Overview

Healthcare practitioners are interested in interacting with product information in various different forms. The form depends upon the individual preferences of the practitioner, the time of day, and the channel through which the content was discovered. To address this need, Aptilon provides access to Self-Directed content, such as videos, PDFs, flash-based e-details and websites, all available and discoverable through multiple access channels.

Self-Directed content is an important and integral part of most campaigns. Such content may require controlled access and full reporting of activity by targeted and non-targeted healthcare practitioners.

Typical Usage Scenarios

Self-Directed content has many important uses within a pharmaceutical marketing campaign or as resource material for healthcare practitioners. Typically this content is often used to complement live meetings, either as an additional resource, or as a complementary medium for healthcare practitioners who prefer to review content by themselves, or who may be interested in product information when a live meeting is unavailable.

In order to create more effective campaigns, Aptilon has defined a set of integrated campaign solutions with Self-Directed content, other interactions such as live and mobile meetings, and multiple access channels to that content. An integrated campaign provides a solid framework for expressing the benefits of your pharmaceutical products to healthcare providers.

Benefits of Aptilon Self-Directed

• Provide product information to healthcare practitioners when convenient to them, in the medium they prefer
• Obtain full tracking of, and reporting on, activity interactions
• Enable access to all healthcare practitioners or only to targeted practitioners
• Provide trackable content for consumption when call centers are unavailable