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Shining a Light on the New Sales Force Models

Pharmaceutical Executive – March 2009

Shining a Light on the New Sales Force Models

Video Detailing 10 Years in the Making

PharmaVoice – Feburary 2009

Video Detailing 10 Years in the Making

With the proliferation of broadband and advances in technology, e-promotional and educational online activities are on the rise.

Physician Interest in Live Video Detail from Sales Reps is Growing

Manhattan Research – September 2008

Physician Interest in Live Video Detail from Sales Reps is Growing

Studies Show Significant Positive Impact on Prescribing Behavior for New and Established Brands

Aptilon Case Studies – April 2008

Studies Show Significant Positive Impact on Prescribing Behavior for New and Established Brands

Results confirmed that Aptilon’s Internet-based, AxcelRx^SM Live video detailing service resulted in more physicians prescribing tested products

Is There a Doctor on the Web?

Medical Marketing & Media – February 2008

Is There a Doctor on the Web?

Physician participation in e-promotion is on the rise. With some big players on board and broadband coming online, the time for e-detailing may be now.

New Communication Channels Call for New Sales Rep Skills

Pharmaceutical Commerce – January 2008

New Communication Channels Call for New Sales Rep Skills

Surveys show that physicians are becoming more and more reliant on the Internet to gather and evaluate information relating to their prescribing practices.

The Sales Force of the Future

PharmaVoice – December 2007

In the future, the sales force army of today will be but a distant memory

Sophisticated selling techniques and technologies are re-shaping the interactions between rep's, physicians, and other healthcare providers.

Med Ad News – Force in Field November 2007

Med Ad News – November 2007

Reps reach docs live via Webcam

In July Merck & Co. inked a pact with Aptilon Corporation to use the software company’s innovative video detailing program incorporating live sales reps

MM&M Sales Report 2007

Medical Marketing & Media – November 2007

The top sales forces in the industry

The Top 10 Pharma Companies are working on fine-tuning their sales forces and creating more effective and nimble "machines"

Movers and Shakers Interview with Mark Gleason, Sr. VP of Corporate Development

Frost & Sullivan – October 2007

Movers and Shakers Interview with Mark Gleason, Senior VP of Corporate Development at Aptilon

Find out how Aptilon is starting to crack the code on engaging physicians more effectively with pharmaceutical companies

Vendor Survey Finds High Physician Satisfaction With Online e-Detailing

Pharmaceutical Commerce – October 2007

Vendor Survey Finds High Physician Satisfaction With Online e-Detailing

Of the 4000 recently surveyed physicians, 75% report the experience better than a traditional sales call

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