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Studies Show Significant Positive Impact on Prescribing Behavior for New and Established Brands

Aptilon Case Studies –  April 2008

Studies Show Significant Positive Impact on Prescribing Behavior for New and Established Brands

  • Results confirmed that Aptilon’s Internet-based, AxcelRxSM Live video detailing service resulted in more physicians prescribing tested products


Is There a Doctor on the Web?

Medical Marketing & Media – February 2008 

Is There a Doctor on the Web? 

  • Physician participation in e-promotion is on the rise. With some big players on board and broadband coming online, the time for e-detailing may be now.


New Communication Channels Call for New Sales Rep Skills

Pharmaceutical Commerce – January 2008

New Communication Channels Call for New Sales Rep Skills 

  • Surveys show that physicians are becoming more and more reliant on the Internet to gather and evaluate information relating to their prescribing practices.


The Sales Force of the Future

PharmaVoice –  December 2007

In the future, the sales force army of today will be but a distant memory

  • Sophisticated selling techniques and technologies are re-shaping the interactions between rep's, physicians, and other healthcare providers.


Med Ad News – Force in Field November 2007

Med Ad News –  November 2007

Reps reach docs live via Webcam

  • In July Merck & Co. inked a pact with Aptilon Corporation to use the software company’s innovative video detailing program incorporating live sales reps 


MM&M Sales Report 2007

Medical Marketing & Media –  November 2007

The top sales forces in the industry

  • The Top 10 Pharma Companies are working on fine-tuning their sales forces and creating more effective and nimble "machines"


Movers and Shakers Interview with Mark Gleason, Sr. VP of Corporate Development

Frost & Sullivan –  October 2007

Movers and Shakers Interview with Mark Gleason, Senior VP of Corporate Development at Aptilon

 

  • Find out how Aptilon is starting to crack the code on engaging physicians more effectively with pharmaceutical companies

 


Vendor Survey Finds High Physician Satisfaction With Oline e-Detailing

Pharmaceutical Commerce – October 2007

Vendor Survey Finds High Physician Satisfaction With Online e-Detailing 

  • Of the 4000 recently surveyed physicians, 75% report the experience better than a traditional sales call 


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